I participate in styled shoots when something about them appeals to me creatively. Diverse models, unique mood boards, stunning venues. My favorite is when the person coordinating says, “Here’s my vision. Run with it!” I also love getting to know other like-minded vendors so I can refer my customers.
That said, there is a significant investment involved in participating in styled shoots. The flowers used to stock the truck and for arrangements cost money, and the labor can take hours. If you need me onsite for any length of time, that’s also another consideration on my part.
One bouquet may sound minimal, but unless I have unclaimed stems just lying around (which rarely happens because I’m in the business of selling flowers, not letting them linger in my cooler), I’m going to have to purchase multiple bunches in order to create a single bouquet. If I’m lucky, I can source most of the flowers directly from the farm—where I still have to cover labor, liability insurance, seed and growing costs, and more.
Unlike a stationer or dress boutique or event decor rental company, my contribution will not be usable or sellable after a shoot, so I will never recoup those costs unless it’s from the shoot itself.
My out-of-pocket costs must be covered before I can agree to participate in a shoot, and I encourage you to offer this same support to any designer or creative for whom their contribution will cost them a significant amount in order to create.
If I can coordinate your shoot with an event for which I’m already contracted, I am happy to discount the cost and my time. However, the bottom line is that as a fresh floral-based business I rely on perishable materials and simply cannot afford to donate 100% of those costs out of my own pocket as that is not a fair and equal return.
If you are interested in working with our Vintage Flower Truck and a passionate designer who has a commitment to serving diverse audiences while supporting American flower farms, then I’m your gal. Shoot me a note, and let’s chat about how we can collaborate on something stunning.
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